This lesson is designed to provide you with an overview of what SEO is and why it is important. Once you have completed watching the video you can progress to the next module.

What Is SEO?

SEO (Search Engine Optimisation) is the process of improving your website so it appears higher in search engine results when people search for products or services you offer. It involves optimising content, keywords, technical structure, and authority signals to increase visibility, attract the right visitors, and turn search traffic into enquiries and sales.

Why SEO Matters?

A website that is well optimised will tend to rank higher through search engines such as Google than a website that is not. The more traffic your website gets the more potential customers your business can engage with.