Important note: Make sure you have watched previous videos before watching this video. Ensure you follow each step below in order and click each corresponding box above when you have completed.

What Is Search Intent?

Search intent is the reason behind a search, what the user wants to do, learn or buy.

Why Is Search Intent Important?

Search intent is important to provide users with what they are looking for. Google and other search engines will rank websites higher that provide the customer/user with exactly what they are after.

Section 1

Ensure your website pages meet users search intent

It is critical that each page on your website gives your customers exactly what they are looking for. If you do not provide your customers with this information other businesses that do will rank higher and get their business.

Gone are the days of writing long fluffy content to generate higher rankings. Give people exactly what they want. Don’t fluff around.

For example if your want people to purchase products from your business make sure you have an easy to use online shop so they can purchase online with ease.