Types of Search Results Returned In Google

This lesson is designed to provide you with an overview of the different types of search results returned in Google. Once you have completed watching the video you can progress to the next module.

What Are The Different Types Of Search Results Returned In Google?

Google returns several different types of search results depending on the query and user intent. These include:

Paid search results (Google Ads)

Advertisements displayed at the top of the page, marked as “Ad”, shown to users actively searching for specific products or services.

Featured snippet

A highlighted answer box that appears above organic results, providing a direct answer to a user’s search query.

People Also Ask

A list of related questions users commonly search for, which expand to show quick answers when clicked.

Local results (Map Pack)

A map with nearby businesses, reviews, addresses, and phone numbers for local searches.

Organic search results

Unpaid website listings ranked by relevance, content quality, and overall SEO performance.

The above are items I have covered in the video. Google also returns image results, video results, shopping results and a knowledge panel.