Important note: Make sure you have watched previous videos before watching this video. Ensure you follow each step below in order and click each corresponding box above when you have completed.

Keyword Research

What is keyword research?

Keyword research is the process of finding and validating the exact words and phrases your ideal customers type into Google (and other search platforms) when they’re ready to buy, compare, or solve a problem.

Why is keyword research crucial for your business?

Keyword research is crucial for your business because it tells you what to optimise your website for before you touch a single page—so you’re not guessing, targeting the wrong terms, or wasting months building content that nobody searches for. Good keyword research reveals search intent (what the user actually wants), the language real customers use, and which keywords are realistically achievable based on competition. It also helps you map the right keywords to the right pages (service pages, location pages, blogs, FAQs), avoid keyword cannibalisation, and build an SEO plan that drives qualified leads instead of just traffic.

After watching the video follow each step below.

Section 1

Get a keyword research tool

Make sure you get a keyword research tool. The keyword tool I recommend click here for the SERANKING tool.

Section 2

Select the keywords you wish to optimise

Select the keywords you would like to optimise your website for and then ensure you follow the next step.